Analysis of T-Tok selling process

01-12 2023

T-Tok is a video sharing platform that allows users to create and share dynamic short videos (up to 10 minutes). Users can add song clips, effects, and filters to videos and then share them with a vast global network. There are more than 1 billion users on T-Tok and it is available in more than 150 countries. Because most of T-Tok's users are between the ages of 10 and 29, it's perfect for brands that target a younger audience.

Access to this diverse market presents a lucrative opportunity for brands. With the right T-Tok marketing tips, you can leverage this social network to push your brand to Gen Z and millennials. Below, I'll show you the strategies you need to sell your products on T-Tok.

Why sell products on T-Tok?

T-Tok is the world's most downloaded social app. In 2020, T-Tok was named one of the top mobile apps in the world, outperforming YouTube, Tinder, and Netflix.

Bringing your brand to T-Tok can give you visibility among millions of new users around the world. These new customers have real purchasing power — in the U.S., they have more than $350 billion in annual sales.

T-Tok's unique algorithm means that even accounts with few followers can be found in T-Tok For Spread on the You page (FYP). Additionally, integrations with Shopify and other robust ecommerce platforms make it easy for brands to sell products directly on T-Tok. Many brands around the world have joined T-Tok and found innovative ways to sell their products on T-Tok.

How to set up a sales-boosting account in


Selling products on T-Tok requires a strong strategy.

T-Tok profiles act as an ecommerce homepage, and it's important to optimize your profile before you start selling. Here are some easy ways to do it.

1. Describe the brand in the introduction

T-Tok profile is an opportunity to introduce the brand and products to the audience. When people visit a page, the first thing they see is the introduction, and it's important to make a good first impression. It's also important to provide accurate brand information. Describe the brand in a few words. Using keywords is the best way to improve T-Tok SEO.

2. Get creative with emojis

T-Tok's target market is primarily Gen Z, Millennials and Alpha Generation. Their language matters. Emojis are colorful and eye-catching, and can serve as visual indicators for products and services. Using emojis can help increase conversions on your online store, so be sure to take advantage of them when selling products on T-Tok.

3. Add CTA

T-Tok profiles should lead users to take the action you want them to take. Adding a CTA to your profile tells users what to do next, which helps increase conversions. For example, CTAs can be used to direct followers to an e-commerce store, blog, or other social channels that sell products. Discount codes or sales can also be advertised in the T-Tok profile.

How to sell products on T-Tok

Here are some tips to help sell your product.

1. Use purchasable videos

In 2020, T-Tok announced a new deal with e-commerce giant Shopify, Integrate Shopify's more than 1 million e-commerce merchants with T-Tok's growing audience.

Shopify merchants can now connect their stores to business accounts on T-Tok and sell products directly on T-Tok through purchasable videos and ads.

2. Implement Shopify functionality with

T-Tok The Shopify app itself has a lot of built-in features that can help sell products on T-Tok.

Here are the notable features of Shopify:

T-Tok campaigns: Businesses can create campaigns, target audiences, and track ad performance in one place.

Video Template Tool: This tool allows you to create video ads using T-Tok templates and any existing photo, text, and logo assets.

Audience targeting: T-Tok can target ads based on location, demographics, and behavioral metrics.

One-click pixel: The T-Tok pixel allows brands to track campaign performance. These analytics help drive conversion rates in future marketing campaigns.

Creative tools: TitTok creative tools help convert Shopify merchant products into high-quality T-Tok content. This is a great way to connect with new audiences.

If you're not familiar with this integration, try everything. As marketers, A/B testing is a big tool for us.

Never know what works until you try it.

How to promote an e-commerce store on T-Tok

Once the store is connected to the T-Tok channel, you can start creating content that promotes your products. Here are some effective ways to promote your Shopify store on T-Tok to increase conversions.

1.Embed the T-Tok feed on the website Some apps, such as Vop, allow T-Tok feeds to be embedded in sales websites. This allows customers to see the product before deciding to sell. If you are often in T-Tok By displaying user-generated content on feeds, you can leverage authentic, digital word-of-mouth advertising. This can greatly increase customer trust in the brand.

2. Use paid ads on T-Tok

To start creating ads, content needs to follow specific specifications and parameters.

Image files: JPG or PNG

only Video files: MP4, MOV, MPEG, 3GP, or AVI

aspect ratios: 9:16, 1:1, and 16:9

Image resolution: 1200×628 recommended, but not required

Video resolution: 720×1280 pixels, 640×640 pixels, or 1280×720 pixels

Video duration: 5 to 60 seconds

Brand name: The brand name that appears in the ad must be between 2 and 20 characters. If you're advertising an app, you can use 4 to 40


Ad description: The ad description must be between 12 and 100 characters. You can't use emojis in your description

Be sure to use audio when creating ads. T-Tok has always been an audio/video platform, so it's important to create content that fits the field. Voiceovers, background music, and special effects audio can help improve ad performance.

Get creative! T-Tok is a platform for content creators. Make your ads fun, fresh, exciting, and attract new customers.

3. Add an e-commerce link to your T-Tok profile Each T-Tok

profile allows the addition of a website link. You can add links to e-commerce pages or any page you want to drive traffic, such as related promotions or landing pages.

It's a great way to direct users to what you want them to see and increase T-Tok sales.

How to track and analyze sales through T-Tok Install T-Tok on websites, e-commerce stores, and ads Pixel, which tracks activity along the customer's path to purchase. For example, if someone views a product, completes a payment, searches for a product, or adds billing information to the checkout process. You can also track behaviors such as when users download your content, click a button, or view a page.

T-Tok when you want to see if the e-commerce link in your profile works Pixel would be helpful. Or if you're wondering how many people shop through your purchasable video. The more data you collect, the better you can understand the customer journey, so you can decide what is effective and where more resources should be focused.

How to track T-Tok Shopify sales

Manage Shopify sales via T-Tok directly in Shopify's dashboard. This includes ad creation, targeting, optimization, and tracking.

Merchants can use Shopify-specific apps, such as "Magic T-Tok Pixel," to better track conversions in T-Tok campaigns.

After installing Magic T-Tok Pixel, you will be able to:

Track user event types such as registrations, product page views, add to cart, and order placement.

tracks users who have purchased T-Tok. Their data can also be analyzed to identify future buying trends, such as total sales and average order value for each product.

Use data to retarget and ensure return on ad spend (ROA) improves every time.

T-Tok as a platform is still evolving, with more sales opportunities coming soon. For now, it's important to start using the shopping features you already have to help drive more ecommerce sales and attract a loyal audience.

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